Selling Big In Big Pharma
I Can Teach You In A Short Period Of Time All The Things It Took Me 30+ Years To Learn!
What we do
I teach people in a short period of time all the things I learned about the intricacies of pharmaceutical selling over a period of 35 years.
I spent 5 years in sales being taught by a manager who was a "Master Trainer"! He taught It well - and I learned it well!!
Subsequently, I spent the next 30 years as a first line manager bringing people into the Pharmaceutical Industry and teaching them all the things that I had learned, i.e. "How to do the job the right way!!"
Selling Big In Big Pharma - A step by Step Guide To a Lucrative Career In Pharmaceutical Sales
Selling Big In Big Pharma
A Step-By-Step Guide to a Lucrative Career in Pharmaceutical Sales
This book is for you! Reading and learning this material will instantly make you better than 95% of the people out there and will increase your income dramatically over the course of your career. Don't wait a minute longer!! Purchase now and you will be on your way!!
Selling Skills - Available Now!
Master Class - So now you are in sales…..Your dream job, Pharmaceutical Sales, and nobody taught you how to do it! I can teach you. I just created an online Master Class that teaches you how to do this job “The right way”. Learning this material will instantly make you better than 95% of the people out there and will increase your income dramatically over the course of your career.
Master Class
NOTHING LIKE THIS HAS EVER BEEN DONE!
Based on my new book, SELLING BIG IN BIG PHARMA, I have created a MasterClass (pharmaceutical sales training) program that will virtually guarantee your success in pharmaceutical sales.
For several years, I worked to learn and perfect the intricacies of pharmaceutical selling (I had a great teacher), and then for thirty years, as a manager, I brought people into the industry and taught them how to be successful with what I had learned. After retirement, I looked back and thought how satisfying it would be to teach people, in a short period of time, all the things it took me thirty-five years to learn.
And so, that is what gave rise to my book and to this course. In this course, I take the student through the entire gamut of the selling skills needed to ensure a highly successful career in this lucrative field. We go from territory organization to outer-office skills, to approaches, to presenting , to getting feedback, to questioning and listening, to overcoming objections, to dissatisfy/satisfy, to offering evidence, to closing, even to exiting after the call . Nothing is left out.
This is the same sales training that I used for thirty years with a large number of people who I hired, new to the industry, and who went on to be highly successful, including someone you may know; Jerry Acuff is one of the top ten sales gurus in the world, and he says I “taught him everything he knows.”
I don’t know about that – we taught each other a lot – and we had a lot of fun!
Click below to purchase my Master Class! The course is 90 minutes of content divided into several small segments, easy to view, easy to understand, easy to digest, and you will have lifetime access. This knowledge will help you make hundreds of thousands dollars more over the course of your career.
Coaching Sessions
The EBook and the MasterClass will give you all the knowledge you need in order to have a highly successful career in pharmaceutical sales. Read the book, watch the video, study the material once again, reflect on it and then make it a part of what you do out in the field every day.
If you feel the need for additional coaching, I will be available to further “take apart” with you any of the segments in the book or the masterclass, or even "outlier topics" such as, Interview Skills, District Meetings, Upward Mobility or Supervisory Skills, click here.
About The Author
Jim Crutchfield is President and CEO of Lynnhaven Consultants, LLC, a consulting firm located in Virginia Beach, Virginia. He has 35 years’ experience in corporate America in sales and sales management.
Most recently, Jim has done educational seminars in the areas of public speaking, selling skills, and management skills, always receiving good to excellent evaluations in all areas.
Jim has a Bachelor of Arts degree from Virginia Wesleyan University in Liberal Studies with emphasis in English/Creative Writing. He is a member of the National Speakers Association and Toastmasters International.
Jim is fond of saying, “It is extremely gratifying to me to teach people in a day or two the things it took me many years to learn.”
Endorsements
What they say

Jerry Acuff
CEO Delta Point, Inc.
This is an important book that my mentor, Jim Crutchfield, wrote and it is a must-read for anyone who is in the pharmaceutical industry or who wants to be.
The author knows BIG PHARMA inside and out. He was a highly successful sales leader for many years, during which time he hired and trained many people who became “stars” in the industry.
I was lucky enough to be one of those, and my rewards over the years for learning under Jim have been enormous, both from a monetary standpoint and the standpoint of self-achievement.
Jim taught all of us the skills that are explained in this book producing many sales leaders, and some managers who went on to teach the same skills to others, benefiting the company exponentially.
Those timeless skills are the gift to every reader of this book. They are presented in a highly simplistic yet powerful way so that each skill is immediately actionable.
I have always believed that genius is the ability to make complex things simple and, in that way, this book is genius. For all of you who read this book, I thank the author for sharing his wisdom. I owe so much of my success to the author for that wisdom but also for the coaching, mentorship, and friendship we have enjoyed over all these years. If you are in the pharmaceutical business, or want to be, you will be thrilled that you read this book.
Jerry Acuff, CEO
Delta Point, Inc.
(Jerry Acuff is recognized by globalgurus.org as one of the top 5 sales experts in the world)

Ted Bright
Bright Health Solutions, Inc
Jim Crutchfield was my first manager in the Big Pharma business and the best. I was so lucky to start with Jim! They say, if you get a boss that is good and every day is like not working, you have the dream job. Those times were the best for sure. I learned so much from Jim and my sales exploded under his guidance. His management style was fine tuning an already experienced sales representative. His style of management was "if not broke, don’t fix it". It was a great experience of success. I learned from Jim that “repetition is the mother of all learning.” I also learned that “brilliance is simplicity and consistency.” If you want to succeed and you are willing to work hard, this book will be your bible to victory. Thank you so much, Jim!

Roger Carr
Pharmaceutical Sales Representative
A must read for all. Jim Crutchfield shares his Knowledge, Leadership and Experience on what can make you a Successful Sales Representative.
With over thirty years in the Industry, he will help you become the Successful Rep you want to be!

Rick Klein
Pharmaceutical Sales Representative
The opportunities and development that Jim Crutchfield provided for me as a new sales representative, in a very challenging industry, assured me a successful and rewarding almost 40 year pharmaceutical career.
Jim created such an enjoyable and supportive atmosphere within his team that I was determined to be successful not only for myself, but to make him proud and to never disappoint him.
A few of the lessons that he taught me that I still live by today include:
Make friends, have fun
Make your “deposits” first, and the “withdrawals” (business) will follow
Make everyone feel important
Be creative, take risks, leave a trail, and play by the rules,
And many others!
Jim’s easy going manner, wonderful charisma, and big smile meant he had everyone at “hello.”
Jim Crutchfield was by far the best boss I ever had and affected my life positively, both personally and professionally, more than anyone else in my life.